Edible South Florida taps into what people care about right now – sustainable living, local food, chefs and restaurants, food artisans, healthy school lunches, community gardens, craft beer and spirits, being green. Since 2010, Edible South Florida has been the voice of the local food movement, reaching exactly the people you want to reach: loyal folks who are passionate about supporting our local community, searching out the products, services and places that satisfy their discerning tastes. They trust us to connect them to what they care about.
As the voice of the local food movement, edible South Florida is the ideal way to reach affluent, engaged consumers who support local businesses.
15,000 copies of this full-color free quarterly publication are published each season: January (Winter), April (Spring), July (Summer) and October (Fall). They’re delivered to Broward, Miami-Dade and Monroe counties. And many readers choose to subscribe! Each issue, you reach well over 45,000 readers. (Pass-along readership). As an advertiser, you get edible South Florida to give to your customers. They’ll thank you and come back for more!
Your ad will be in a respected publication surrounded by quality editorial – not a clutter of ads for strip clubs or sleazy massage parlors. We’re more than just a print magazine. When you advertise, you’ll be part of our social network: Twitter/X, Facebook, Instagram. And we’re part of a James Beard Award-winning family of publications – Edible Communities – that represents the thoughtful voice of the local food movement with 80+ magazines in the United States and Canada.
Download our latest media kit. Download our rates and specs. Contact us:
Gretchen Schmidt
305-389-1644
gretchen@ediblesouthflorida.com
In edible South Florida, your message is surrounded by high-quality articles and columns our readers look forward to in every issue.
WINTER: High season: Major events include South Beach Wine & Food Festival, Key West Food & Wine Festival, Coconut Grove Arts Festival. Farmers market season. Chefs and restaurants.
SPRING: Warm-weather gardening. Florida food-focused travel. Local farmers. Tropical fruits. Mango festivals.
SUMMER: Tropical produce. Restaurant promotions. Warm weather recipes and drinks. Seafood.
FALL: Seed Food & Wine Festival. Plant-based dishes. Recipes for the holidays. Holiday gift guide. Cocktail
Our readers are champions of local, independent businesses. They have a passion for wines and craft beers, gardening, food artisans, attending events and festivals, travel and being involved in the community. They’re always learning. They’re fiercely loyal. They’re exactly the readers you want to reach: Millennials. Women 35-54. Food adventurers of all ages.
They’re young, old, in between.
• Women 82%/Men 18%
• 35-64 63%
They’re affluent.
• Income $100,000+ 50%
• Own home 80%
They take action as a result of reading edible South Florida:
• 93% bought a product or service, visited a specific store or advertiser website, prepared recipes, discussed articles
They know what they want.
• 90% look for environmentally conscious brands
• 81% are loyal to brands that share their values
• 87% pay more for brands that have sustainable practices
• 77% stayed at a luxury hotel or resort in the past 12 months
*Source: 2020 Readership Study conducted by GfK MRI
15,000 copies are delivered to Broward, Miami-Dade and Monroe distribution points and subscribers. We choose our distribution points carefully, with dedicated display crates at:
Each issue, you reach well over 45,000 readers.* And while we are a free publication, many of our readers choose to subscribe so they don’t miss an issue.
*Pass-along readership estimate
As an advertiser, you get edible South Florida to give to your customers. They’ll thank you and come back for more!
At edible South Florida, we love connecting one-on-one with our followers on Twitter/X (@EdibleSoFla), Facebook and Instagram. Best of all, folks love connecting with us! We’re influential when it comes to South Florida, food, markets, restaurants, gardens, beer and recipes. Our followers take action.
Some forms of traditional print publications are struggling amid the online explosion. But regional magazines with a strong sense of what they stand for, a devoted readership and an integrated marketing program are thriving. edible South Florida is one of those publications. Whether it's print, digital, social, branded content, a custom piece, we can help you put together an effective campaign.
We’re active on Instagram, Facebook and Twitter like few other businesses, sharing posts and connecting with followers. Our website tells the whole story. There’s fresh content updated regularly, current events and happenings, our ever-growing collection of recipes, advertiser information and handy, up-to-date guides to farmers markets, CSAs, community gardens, farms and more. We now offer print advertisers branded content on our website, giving you the opportunity to tell your own story.
Download our rate card and specs.
Call us today!
Gretchen Schmidt
305-389-1644
gretchen@ediblesouthflorida.com
Our 2018 covers by local artists won first place for Magazine Cover Design at the annual Sunshine State Awards ceremony...
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